Welcome to Home Pro Heroes

Trivia Question❓

Which grocery chain is known for rewarding employees who receive customer compliments with a free lunch, reinforcing positive service and company culture?

Answer at the bottom of the newsletter

Hiring for Attitude — Building a Team That Cares

When it comes to building a standout home service business, your team is everything. You can invest in marketing, technology, and branding—but if the people representing your company in the field don’t truly care about the customer, none of that matters. The truth is, technical skills can be taught. What’s harder to teach is attitude. That’s why some of the most successful home service business owners hire first for mindset and personality, and train for skill later.

Think about it: your techs are often the only face of your business your clients will ever see. They’re entering people’s homes, solving stressful problems, and representing your brand in real time. A positive, respectful, customer-first attitude builds trust, smooths over the occasional hiccup, and turns one-time jobs into lifelong clients. On the flip side, even the most skilled technician can do long-term damage to your reputation if they show up late, seem disinterested, or come across as rude or dismissive.

So how do you hire for attitude? It starts by knowing what you’re looking for. Define the core values that drive your company and ask behavioral interview questions that reveal how candidates operate under pressure, deal with conflict, or handle tough customer interactions. Look for signs of humility, coachability, and genuine interest in helping others. Resumes matter, but references and attitude assessments often tell a more accurate story.

Once you find the right people, keep investing in them. Train thoroughly, reward the behaviors you want repeated, and build a culture that supports personal growth, teamwork, and pride in their work. Employees who feel seen and supported will naturally pay it forward to your clients.

At the end of the day, your team is either your greatest asset—or your biggest liability. If you want to grow a service business that runs on referrals, positive reviews, and repeat business, start by building a team that actually cares. Skills can be sharpened. Attitudes, not so much. Hire the right hearts, and the hands will follow.

Keep hammering away and we'll talk soon!

The Home Pro Heroes Team

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💡 Answer to Trivia Question:

Wegmans.

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