Home Pro Heroes 11/25/2024

Trivia Question❓

What’s the average increase in customer inquiries for seasonal services during the two weeks leading up to peak season?

Answer at the bottom of the newsletter

Marketing seasonal services can be tricky, but with the right strategies, you can ensure consistent business during peak seasons. Whether you're offering lawn care, winter snow removal, or holiday light installations, focusing on the right marketing techniques can help you stand out and boost sales.

One effective strategy is timing your promotions. Start promoting your services ahead of the season to build awareness. Use social media platforms to share posts that highlight your upcoming availability, offer tips related to your services, or showcase last year’s projects. Creating countdowns or limited-time offers helps create a sense of urgency.

Referral programs are also a great way to encourage existing customers to spread the word about your services. Offer discounts or freebies to customers who refer new clients, especially during peak months. Word-of-mouth marketing can be one of your most powerful tools, especially when the demand for seasonal services increases.

Seasonal packages that bundle services can attract more customers. For example, offering a spring clean-up and lawn treatment package or a fall gutter cleaning deal at a discounted rate can drive early bookings. These packages not only help you upsell services but also give customers a reason to commit in advance.

Finally, don’t underestimate the power of local SEO. Optimize your website with keywords specific to your services and location to attract customers in your area searching for seasonal solutions.

By combining timely promotions, referral incentives, bundled packages, and local SEO, you can make the most of your seasonal services and increase your business during peak times.

Keep hammering away and we'll talk soon!

The Home Pro Heros Team

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💡 Answer to Trivia Question:

It’s often as high as 50%! As customers prepare for the upcoming season, they start looking for services to get ready, making those last-minute inquiries surge.