Welcome to Home Pro Heroes

Trivia Question❓

Which company famously reversed a negative review campaign in the 2010s by publicly addressing complaints and encouraging genuine customer feedback?

Answer at the bottom of the newsletter

How to Handle Competitor Sabotage and Fake Reviews

You work hard to build your reputation—delivering excellent service, earning genuine 5-star reviews, and building trust in your community. So when a negative review pops up that feels suspicious—or worse, malicious—it stings. Maybe it’s vague, inaccurate, or from someone you’ve never served. Sometimes, it’s even from a competitor trying to damage your name. Unfortunately, in the home service world, fake reviews and online sabotage happen. The good news? There are smart, professional ways to protect your reputation without getting dragged into the mud.

First, don’t panic. One bad review won’t sink your business—especially if it’s surrounded by dozens of positive ones. In fact, a mix of feedback can make your profile appear more authentic. But that doesn’t mean you should ignore it. Always respond—calmly and professionally. If the reviewer isn’t a real customer, say something like, “We take all feedback seriously, but we have no record of this job. Please contact our office so we can make it right.” This shows future customers that you care, even if the review is shady.

Next, report the review to the platform. Google, Yelp, and Facebook all have processes for flagging fake or inappropriate reviews. While it’s not always guaranteed they’ll remove it, you increase your chances by being specific and respectful in your request.

Behind the scenes, monitor your online presence regularly. Set up alerts so you’re notified when new reviews are posted. That way, you can respond quickly and stay ahead of any patterns of abuse. If the issue continues, gather evidence and consider reaching out to the competitor directly—or consult legal counsel if needed.

But the best defense? A flood of genuine, positive feedback. Make it part of your process to ask happy clients for reviews right after the job. The more legitimate 5-star reviews you collect, the less weight one fake review will carry. It also pushes the bad ones further down the page.

Reputation is everything in the home service world. And while you can’t control what others do, you can control how you respond—with professionalism, integrity, and consistency. Take the high road—and let your work speak for itself.

Keep hammering away and we'll talk soon!

The Home Pro Heroes Team

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💡 Answer to Trivia Question:

Domino’s Pizza. Their transparent campaign improved recipes and actively collected positive reviews, boosting their reputation.

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