Welcome to Home Pro Heroes

Trivia Question❓

What percentage of clicks go to the top three results in local online searches for home service providers?

Answer at the bottom of the newsletter

Local Service Ads – Are You Missing Out on Google’s Most Powerful Tool?

If you’re running a home service business and you’re not using Google Local Service Ads (LSAs), you could be leaving a ton of business on the table. These aren’t just another ad format—they’re a game-changer. LSAs place your business at the very top of Google search results, above the traditional pay-per-click ads, and they only charge you for real leads—calls or messages from potential customers actively searching for services like yours.

The power of LSAs lies in their placement and credibility. When a homeowner types in “plumber near me” or “AC repair [your city],” the first thing they’ll see isn’t a list of websites—it’s a small box with a few trusted local providers, complete with Google’s green “Google Guaranteed” badge. That badge instantly builds trust and dramatically boosts click-through and call rates.

Getting started with LSAs does take some effort, but the payoff is worth it. You’ll need to go through a verification process, including submitting your business license, proof of insurance, and undergoing background checks. While that may sound like a hassle, think of it as a barrier to entry that keeps the competition lower. Many businesses give up before completing it—don’t be one of them.

Once approved, you can customize your ads by service category, zip code, and business hours. Even better, you can pause your ads when you’re booked solid and resume them when you need to fill your calendar. And because you only pay for valid leads, not clicks, LSAs typically offer a far better return on investment than standard Google Ads.

Another major perk? Reviews. LSAs pull directly from your Google Business Profile, so the more 5-star reviews you gather, the higher your chances of ranking above your competitors in the LSA box. That’s why it’s critical to not only request reviews from happy customers—but to make sure they leave them on Google.

Bottom line: LSAs are one of the fastest, most trusted ways to get in front of homeowners who are ready to buy. If you're not already using them, it’s time to change that.

Keep hammering away and we'll talk soon!

The Home Pro Heroes Team

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💡 Answer to Trivia Question:

More than 60%.

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