Welcome to Home Pro Heroes

Trivia Question❓

Which type of business is known for training staff to recommend upgrades and add-ons as part of a personalized service experience, turning upselling into a value-driven conversation rather than a hard sell?

Answer at the bottom of the newsletter

Teaching Techs to Upsell—Without Sounding Pushy

Upselling has a bad reputation—but when it’s done right, it’s not pushy or manipulative. It’s smart, it’s service-focused, and it’s a huge opportunity for home service businesses to increase revenue and improve customer satisfaction. The key? Train your technicians to view upselling not as selling, but as serving.

Your team is already in the customer’s home, face-to-face, inspecting equipment or solving a problem. That makes them the most trusted voice your company has. If a technician sees a need—like an aging water heater, outdated wiring, or clogged vents—and doesn’t mention it, they’re doing the customer a disservice. When techs are trained to identify issues and communicate value clearly and honestly, upselling becomes a natural extension of great service.

It all starts with mindset. Make sure your team understands that upselling isn’t about padding the invoice—it’s about protecting the home, improving efficiency, and helping the homeowner make informed decisions. When techs believe in the solutions they’re recommending, customers can feel the difference.

Then comes the language. Train your team to explain the why behind every recommendation. “This filter is dirty” becomes, “Replacing this filter today will help your system run more efficiently and save you money on your energy bill.” It’s not about pressure—it’s about education and transparency.

Role-playing is a powerful training tool here. Give your team scripts and real-world scenarios to practice, and provide feedback that helps them get more comfortable. You can even record real customer interactions (with permission) to help techs improve how they communicate.

Also, make it easy for them. Equip your techs with visual tools—before-and-after photos, checklists, or digital inspection reports—that help customers see the value for themselves. When homeowners understand the problem, they’re far more likely to say yes to the solution.

Finally, recognize and reward success. Celebrate the techs who go above and beyond to educate customers and generate additional work. This isn’t just about bonuses—it’s about creating a culture of service and growth.

Upselling done right isn’t a hard sell—it’s a smart conversation. And when your team learns to do it with confidence and care, everyone wins.

Keep hammering away and we'll talk soon!

The Home Pro Heros Team

Discover how to grow your business with a podcast and turn warm & fuzzy feelings into cold, hard cash.

Grab a copy of the Amazon Best Seller HERE!

📈 Overpaying the IRS? You Could Be Losing $100K+ Every Year

If you're earning $400K or more, there’s a legal, proven strategy to slash your tax bill and grow long-term wealth...without switching CPAs. Join CPA and Certified Tax Coach Gary Heldt for this free webinar revealing the Entrepreneur’s Equity Enhancer: an IRS-approved tool to fund your future instead of feeding the IRS.

📅 Thursday, August 28th | 11AM–12PM ET
📣 Bonus: Attend live for a chance to win a 5-star resort stay!
📝 100% educational. Nothing will be sold.
🔗 Register Now! 

The Smart Way to Sell Highly Appreciated Stock Without Losing Half to Taxes

Join our free webinar to discover a unique, IRS-compliant Stock Diversification Trust that lets you sell highly appreciated stock, avoid capital gains taxes, reduce estate tax exposure, and still benefit from the full pre-tax value.

You’re invited to an exclusive virtual training where we’ll show you how to:
🏷️Sell your appreciated shares
❌Eliminate the capital gains tax
⬇️Reduce or remove estate tax exposure
✅And still benefit from the full, pre-tax value of your stock...on your terms

Event Details:
📅August 28th, 2025
⏰2:00 – 3:00 PM Eastern
💻Zoom

👉Click here to register now

⬩Nothing will be sold.
⬩Live attendees are entered to win a Hotel Stay Giveaway!

Legacy Webinar: Using Family Heirlooms as Value Transmitters

Your attic may hold more legacy than you realize. Join estate planning expert Stan Miller to learn how everyday items...when paired with stories...can help pass down values for generations.

🗓️ Event Details:
Date: Thursday, August 28th, 2025
Time: 12PM–1PM Eastern
Location: Zoom (link sent upon registration)
📣 Live giveaway: 5-star resort stay!
🔗 Register Here

💡 Answer to Trivia Question:

Fine dining restaurants are famous for this approach, where servers suggest wine pairings or appetizer additions to enhance the meal and guest satisfaction without pressure.

Watch this 6 minute video about how to import anyone else's social media networks and turn them into leads for your business: Watch HERE!

Watch this 7 minute video about how to direct message anyone who interacts with your online ads, or your competitor's ads: Watch HERE!

Want to Grow Your Business with a Podcast? Grab a copy of my new book here: Ultimate Podcast Book