Welcome to Home Pro Heroes

Trivia Question❓

Studies show that the odds of qualifying a sales lead drop by how much if a company waits more than 10 minutes to respond?

Answer at the bottom of the newsletter

The 5-Minute Follow-Up – The Secret to More Booked Jobs

In the world of home services, leads are gold—but only if you act on them fast. You’ve spent time and money generating those inquiries through ads, SEO, referrals, or community involvement. But here’s the uncomfortable truth: if you don’t follow up within minutes, there’s a good chance that lead is already booking with your competitor.

Speed matters. According to multiple studies, the odds of qualifying and converting a lead drop dramatically just five minutes after they reach out. Why? Because today’s homeowners expect instant responses. When they call or submit a form, they’re likely in urgent need. And they’re not waiting around. They’re reaching out to multiple companies and will go with whoever makes them feel taken care of first.

That’s why building a 5-minute follow-up habit can transform your business. Whether it’s you, your office manager, or an answering service, someone needs to be ready to respond quickly, professionally, and confidently. The goal isn’t just to return the call—it’s to own the conversation, show empathy, answer questions, and get them on your schedule before someone else does.

Automation can help, but it shouldn’t replace the human touch. If you use tools to send immediate confirmation emails or text replies, great—but be sure to follow that up with a personal call. Automation should buy you time, not be the end of the interaction.

Want to take it a step further? Track your lead response times. Set a goal to return every call or form within five minutes and make it a team KPI. Reward team members who consistently meet it. Over time, that speed becomes a reputation booster—people will remember the company that got back to them right away when others didn’t.

Also, don’t underestimate the power of following up multiple times. Sometimes the customer isn’t ready the first time you call back. A polite check-in the next day or even a few days later can reignite interest and close the deal—especially if your competitors dropped the ball.

Leads aren’t just names on a list. They are people asking for help. If you can reach them quickly, listen carefully, and offer real solutions, you’re already ahead of 90% of the market.

Keep hammering away and we'll talk soon!

The Home Pro Heroes Team

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💡 Answer to Trivia Question:

About 400%. (Lead response research from InsideSales/XANT indicates immediate follow-up is critical.)

Watch this 6 minute video about how to import anyone else's social media networks and turn them into leads for your business: Watch HERE!

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