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The Weekend Factor – Should You Offer Saturday Service?
Home Pro Heroes

Welcome to Home Pro Heroes
Trivia Question❓
What popular fast food chain famously boosted customer satisfaction and revenue by being one of the first in its industry to offer extended weekend hours, especially late at night?
Answer at the bottom of the newsletter
The Weekend Factor – Should You Offer Saturday Service?
For many homeowners, the typical 9-to-5 service window just doesn’t cut it. Between work schedules, school pick-ups, and packed weekday calendars, finding time for a home service appointment can feel like a chore. That’s why offering Saturday service could be a strategic advantage that helps you stand out in a crowded market—but it’s not a decision to make lightly.
Let’s start with the upside. Offering weekend appointments instantly makes your business more accessible. Customers appreciate flexibility, and being available on Saturdays can turn a maybe into a yes—especially for non-emergency services that homeowners tend to delay due to weekday logistics. It also reduces cancellations and no-shows since people are less likely to be pulled away by work or meetings on a Saturday morning.
From a revenue standpoint, Saturday hours can open the door to additional bookings without the need for more aggressive advertising. You’re simply meeting customers where they are, on their schedule. In some cases, you can even charge a slight premium for weekend slots, as many customers are happy to pay extra for convenience.
But there are challenges to consider. Weekend service means adjusting your staffing model. You’ll need to either rotate schedules to avoid burnout or offer incentives to techs willing to work Saturdays. The key is to make weekend shifts feel like an opportunity—not a punishment. Consider offering extra pay, shorter weekday shifts, or comp days in exchange.
You’ll also want to make sure your operations—dispatch, support, and supply chain—can function smoothly on the weekend. If your team runs into an issue and needs a part or a manager’s decision, will someone be available to help? A seamless customer experience should still be the goal, even on a Saturday.
The best way to test it? Start small. Offer limited weekend slots to gauge demand and staff willingness. Track results over a few months and adjust as needed. You may find that even a half-day on Saturday can make a big difference in your booking rate and customer satisfaction.
In today’s service economy, flexibility is a selling point. If your competition takes weekends off, being the company that doesn’t just work hard but works smart—including Saturdays—might be your edge.
Keep hammering away and we'll talk soon!
The Home Pro Heroes Team
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💡 Answer to Trivia Question:
Taco Bell.