Welcome to Home Pro Heroes

Trivia Question❓

Which now-ubiquitous invention was initially rejected by telephone companies because they believed no one would want it?

Answer at the bottom of the newsletter

Turning Missed Calls into Booked Jobs

In the home service business, every phone call is a potential paycheck. But what happens when you miss a call? Maybe your team is on the job, or it’s after hours, or the office is overwhelmed. Whatever the reason, every unanswered call represents a missed opportunity—and possibly a lost customer. The good news? With a few smart systems in place, you can turn those missed calls into booked jobs.

First, understand the mindset of your customers. Most people calling a home service provider need help now. Whether it’s a leaky pipe, a broken AC, or a sudden electrical issue, they’re not looking to leave a voicemail and wait—they’re calling down a list until someone picks up. That means if you’re not fast, you’re forgotten.

One of the easiest fixes is using a call answering service or virtual receptionist. These services answer calls in your company’s name, gather key details, and either schedule the job or forward urgent messages in real-time. It’s a simple way to make sure a human voice is always there, even when you can’t be.

If you’re not ready for that step, at the very least, set up a professional voicemail that sounds confident and promises a prompt return call. Then back it up. Use call tracking tools or phone system software that instantly alerts you to missed calls so you can follow up within minutes—not hours.

Another game-changer? Automated text replies. If someone calls and you can’t answer, a text could automatically go out saying, “Hi! Sorry we missed you. This is [Your Company Name]. We’ll be in touch shortly. If this is urgent, please reply here.” This tiny step keeps the lead warm while you catch up.

Train your team to treat callbacks with urgency. Even if someone else already answered the call, that fast follow-up can leave a positive impression and win you the job—especially if the other companies they contacted dropped the ball.

Finally, analyze your call patterns. Are you missing calls during lunch? After 5 p.m.? On weekends? Use that data to adjust staffing, extend hours, or offer online booking options when no one’s available to answer the phone.

In a service business, speed builds trust—and trust gets the job.

Keep hammering away and we'll talk soon!

The Home Pro Heroes Team

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💡 Answer to Trivia Question:

The answering machine, which was introduced in the early 20th century but dismissed for decades by phone companies who thought it would discourage real-time communication.