Welcome to Home Pro Heroes

Trivia Question❓

Which U.S. city is famous for its “Best of” annual awards that highlight local restaurants, services, and small businesses, helping newcomers identify trusted options?

Answer at the bottom of the newsletter

Winning Local Awards – PR Strategies for Small Service Businesses

In the crowded world of home services, standing out can be tough. You know you do great work, and your loyal customers rave about you—but how do you earn the trust of people who’ve never heard of your business before? One powerful answer: local awards and media recognition.

Winning “Best Of” or “Top Rated” awards in your community does more than give you bragging rights. It instantly builds credibility. It shows prospective customers that others in their area trust and value your service. And unlike paid ads, that third-party recognition carries weight because it feels objective and earned.

The good news? You don’t need a massive marketing budget to get noticed. Many local publications, newspapers, radio stations, and community websites run annual “best business” contests. These are usually based on votes from the public or a nomination process—meaning your current customers can help you win simply by showing support.

Start by identifying the opportunities in your area. Google “Best of [Your City]” or check your local paper’s website. Look at trade associations, Chamber of Commerce awards, or even niche contests like “Best Plumber for Seniors” or “Top Eco-Friendly Contractor.” Then mark the nomination and voting deadlines on your calendar.

Once you’re in the running, treat it like a mini-campaign. Let your customers know you’ve been nominated and invite them to vote. Send out a short email with the voting link, post about it on your social media, and include a quick mention in your technician’s end-of-job checklist. People love supporting small businesses—they just need a gentle nudge.

If you win? Make the most of it. Add the award logo to your website, email signature, service trucks, and job estimates. Create a press release and send it to local media. Frame the certificate in your office or waiting room. You’re not just celebrating a win—you’re showing every future client that your community stands behind you.

Even if you don’t win the first time, the exposure is still valuable. Participating in local awards shows your team, your customers, and your city that you’re committed to excellence.

Keep hammering away and we'll talk soon!

The Home Pro Heroes Team

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💡 Answer to Trivia Question:

Austin, Texas — through the Austin Chronicle’s “Best of Austin” awards, residents cast votes to highlight top local businesses each year.

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